Toyo passenger car and light truck tires offer proven quality, proven performance, and proven versatility at a reasonable price. But it takes more than a good sales presentation to successfully sell Toyo tires. You have to understand your customer’s needs, recommend the right product, and then explain how and why that product will meet their needs. Whether your customer drives a high-performance or luxury car, a rugged sport utility vehicle or pickup truck, you can offer a quality Toyo product designed to meet their needs. Finding the right tire isn‘t just about size and tread pattern.
The segmentation charts show how each Toyo passenger tire is positioned to meet the needs of different target audiences. For example, the VERSADO NOIR falls in the premium/comfort quadrant. Its position also indicates more premium-performance capabilities (dry handling and ride for example) than most touring tires it would replace. As you can see, most of the other Toyo passenger tire products are geared more exclusively toward the premium/performance or premium/comfort segments of the market.
Toyo light truck and SUV tires can also be associated with specific market segments identified by personal use, commercial, rural/traction or urban/highway use. The Open Country H/T and the Proxes S/T II offer features that appeal to urban/highway, sport/utility use applications, while some other Toyo tires are designed to appeal to more commercial or functional-oriented buyers.
